Insights are generated by systematically investigation of various data sources. Decisions, actions and best-practices should be based upon collected insights, which will help you to improve launch activities and execution.
The insight generator provides a data mart where all data sources in LEA® are combined. Cross functional questions can be answered (e.g. how much are we spending on KOLs in Brazil? What are the launch costs vs. local market size?). Insights and observations can be visualized and published by creating reports in the module.
All internal and integrated data are available in built-in data marts. The data marts are standardized to simplify combination of marts.
Use your favorite analyzis tools. Data marts can be accessed from Excel or 3rd party BI platforms such as Power BI, Qlik and Tableau.
Insights can be visualized in custom dashboards and reports. Background jobs are scheduled for distribution and data enrichment.
Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.