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Insight generation

Insights are generated by systematically investigation of various data sources. Decisions, actions and best-practices should be based upon collected insights, which will help you to improve launch activities and execution.

Description

The insight generator provides a data mart where all data sources in LEA® are combined. Cross functional questions can be answered (e.g. how much are we spending on KOLs in Brazil? What are the launch costs vs. local market size?). Insights and observations can be visualized and published by creating reports in the module.

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FEATURES

Data marts

All internal and integrated data are available in built-in data marts. The data marts are standardized to simplify combination of marts.

Analyze

Use your favorite analyzis tools. Data marts can be accessed from Excel or 3rd party BI platforms such as Power BI, Qlik and Tableau.

Reports

Insights can be visualized in custom dashboards and reports. Background jobs are scheduled for distribution and data enrichment.

Security

Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.

EXAMPLES

BEST PRACTICE

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KPIs & OBJECTIVES

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MARKET SALES

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EX-FACTORY SALES

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TIMELINESS

COMPETITORS

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CALL PLAN

MARKET RESEARCH

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FORECASTING

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ROLLOUT PLAN

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PROJECT PLAN

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FUNDING

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SPEND

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KOLs & HCPs

PRICING

CHECKLIST

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Strategic pricing

By taking market reference pricing into account, the global rollout plan can be organized to optimize product pricing.