Insights are generated by systematically investigation of various data sources. Decisions, actions and best-practices should be based upon collected insights, which will help you to improve launch activities and execution.
The insight generator provides a data mart where all data sources in LEA® are combined. Cross functional questions can be answered (e.g. how much are we spending on KOLs in Brazil? What are the launch costs vs. local market size?). Insights and observations can be visualized and published by creating reports in the module.