Integration

To get a full picture of your post-launch performance Launch Tracker integrates easily to your internal and external data sources.

Enrichment

Enrichment helps you to combine data sources and convert measures into Effectiveness, Patient days, TRx and Units. 

Forecasting

Compare to you own forecast numbers or let the Launch Tracker predict the future by using the built-in forecasting model. 

IQVIA

One of the most common data source providers is IQVIA. IQVIA's proprietary MIDAS and Patient Dynamics are modeled by Enlight.

Formulas

Supports several calculation and aggregation rules.

Market share, growth, share of growth, MAT, running totals etc...

Commenting

Empower the product and launch managers to provide comments to dashboards and reports. 

Mapping

Via mapping rules you can define how data sources should be linked together and apply your own business rules.

Data warehouse

All data sources are combined in one data warehouse for fast intelligence and correlation analyzis. Connect your own BI and Excel tools.

Reporting

Utilize our built-in dashboards and standardized global trackers - or create your own tailored reports.

Segmentation

Products can be grouped into therapeutic areas, custom markets and product hierarchies.

Security

Access is granted on product and affiliate level to ensure proper authorization for local launch managers and global product owners.

Interaction

Dashboards and reports are responsive and allows the user to interact and investigate trends and variations.