​Processes
In order to make product launches more transparent, efficient and effective, LEA breaks down the product launch into 8 processes. These processes represent each step on the way of a successful launch, from the beginnings in market research through launch tracking to best practices. Each of these processes consists of multiple modules that are designed to help you in your quest of achieving launch excellence.
Thepharmaletter
$1 - $13 million a day at risk from product launch delays
PharmExec
A delay in launch can cost a company an average of $15 million per drug, per day
Enlight
LEA® is the outcome of thousands of hours of experience in the pharma industry
MARKET RESEARCH
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new materials
Upload materials
Tag and categorize
Locate material
easily
Do you know your market?
As a rule of thumb, at every product launch, it is important to start with gathering data, research & collection of information from within the market.
PLANNING
Create best-practive
templates
Structure launch
across products
Assign
responsibilities
Plan project costs
How to prepare for launch?
Importance of planning is a given. With a proper plan, the possibility of mistakes decreases significantly.
Build rollout plan
EXECUTION
Keep tabs on international product releases
​Drilldown to local level
Track the activities
Implement the plan
Implementing goals that have been laid out in the planning phase, while achieving planned milestones.
Monitor your expenses
LAUNCH READINESS
Assess the activities
Evaluate your checklist
Are you ready to launch?
Approve the final decisions
Verifying if everything in the planning and preparation phase is correct, helps to prevent unnecessary mistakes throughout the product launch.
EXCELLENCE TRACKING
Monitor Your KPI's
Benchmark the launch status
Is everything going according to plan?
Monitor the current launch and its key product launch KPI’s to be able to determine if the milestones are being achieved in timely manner, status of the gates & checklist, Current activities, budget and sales.
LAUNCH TRACKING
​How is the product performing?
Tracking the key KPIs at launch helps to ensure that product launch is going according to the plan
Track Your
Products
Monitor & Manage
the reports
Get the market
insights
INSIGHT GENERATION
How can we learn from this?
Generating insights based on the current & previous launches, collected data and its analysis, helps to locate the shortcomings and strengths of the process.
Simulate sales & forecast
Generate insight from
the current launch
Reevaluate your launch
Learn from mistakes and opportunities
BEST PRACTICES
​How to share key learnings?
Develop or update your best practices
Implement your best Practices
Inform the stakeholders about your findings
Prepare for next product launch
Start another product launch
Development of best practices, based on the insight generation, will help develop a launch excellence and ensure that every product launch will be better than the last one, until best practices are developed in order to achieve an excellent launch.