Launch processes

MARKET RESEARCH

- Do you know your market - 

The market research process is a systematic method for business decisions based on market data analysis and results. The market research library helps you organize and investigate your market information.

LAUNCH READINESS

- Are you ready to launch -

 

The readiness of a launch depends on different areas in the company.  By using area 'gates' you can monitor the launch readiness easily. Each launch has its own checklist and activity assessment to measure the quality of the launch activities.

PLANNING

- How to launch as planned -

 

The "Planning" process handles the activity, project and budget planning for each product launch. You can create milestones, tracks, workstreams and activities to manage local and global launches. 

EXCELLENCE TRACKING

- Are the processes being followed - 

To reduce time-to-market it is required to optimize the launch processes constantly. Excellence tracking is about applying a governance on processes themselves and define criteria for ideal usage of tools and modules.

EXECUTION

- Are you progressing as planned -

Tracking the progress of your activities can be hard and time consuming. You need to be able to identify potential issues and ensure that resources and funds are prioritized efficiently. 

LAUNCH TRACKING

- How is your product performing -

Your product is finally launched, but does it perform as expected? Intelligence and visibility on performance are crucial to respond on challenges. This is a data driven process, which should provide answers on product uptake and forecasting.

INSIGHT GENERATION

- How improve launch activities - 

Insights are generated by systematically investigation of various data sources. Decisions, actions and best-practices should be based upon collected insights, which will help you to improve launch activities and execution  

BEST PRACTICES

- How to share key learnings -

It is important to share knowledge and learnings from earlier launches. 'Best practices' is a process that supports and encourages launch managers to utilize learnings and materials that are significant to the product's launch phase.

LAUNCH PROCESSES

Market Research

Planning

Execution

Launch Readiness

Excellence Tracking

Launch Tracking

Insight Generation

Best Practices

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